Marketing Analytics for Beginners
Follow a beginner-friendly video series covering marketing data, metrics and analysis.
YOUR LEARNING PATH
Marketing Analyst
Measure campaigns, acquisition channels and customer economics to improve marketing decisions.
A free self-paced learning path with curated external learning resources.
Skills to learn
Marketing Analytics Fundamentals
Build a foundation in marketing data, measurement strategy, KPIs and campaign analysis.
Semrush Academy — Fundamentals of Marketing Analytics
Learn measurement strategy, GA4, Search Console and campaign performance fundamentals.
Acadium — Marketing Analytics
Learn how to collect marketing data, choose KPIs and improve campaigns using analytics.
Tracking Tools
Google Analytics 4, measurement model, events, parameters and reporting.
Google Analytics 4
Open Skillshop and choose the Google Analytics 4 courses to learn measurement, configuration and reporting.
Adobe Analytics tutorials
Learn how to use Adobe Analytics to measure and analyze your website traffic, user behavior and marketing performance.
GA4 Demo Account
Use real Google Merchandise Store data to investigate reports and user journeys.
Adobe Analytics University Student Sandbox
Use a free Adobe Analytics sandbox to explore reports, segments and dashboards.
Campaign & Channel Analysis
Understand funnels, diagnose conversion problems, choose metrics and compare attribution models.
Digital Marketing Effectiveness
Learn how to measure marketing effectiveness and impact with key KPIs and tools.
The Marketing Funnel
Understand the marketing funnel, its stages and how to measure performance at each stage.
What is LTV?
Learn how to calculate customer lifetime value and use it to optimize marketing spend and retention.
Understanding Unit Economics
Learn how to calculate unit economics and use it to make data-driven business decisions.
Unit Economics: Data Driven Decisions for Business and Startups
Learn how to make business less risky and more predictable
Web Analytics & Attribution
Analyze traffic quality, conversion journeys and how channels receive credit.
Multi-touch Attribution
Compare attribution approaches for assigning credit across customer touchpoints.
GA4 Demo Account
Explore acquisition, landing-page and conversion reports using sample data.
SQL
Retrieve, filter, aggregate and combine data, then use CTEs and window functions.
SQLBolt
Learn SQL through short interactive lessons and browser-based exercises.
ThoughtSpot SQL Tutorial
Learn SQL for data analysis from basic through intermediate and advanced topics.
Kaggle — Intro to SQL
Practice basic queries, GROUP BY, CTEs and JOINs using BigQuery.
Kaggle — Advanced SQL
Learn JOINs, UNIONs, window functions, nested data and query optimization.
Neon Postgres
Start a free database, load a CSV and write queries in the built-in SQL Editor.
SQLite Quick Start
Install SQLite, create a database and run queries without setting up a database server.
Python
Learn Python, clean and analyze data with pandas, and work in notebooks.
Kaggle — Python
Learn Python fundamentals through short explanations and hands-on notebook exercises.
Kaggle — Pandas
Practice selecting, filtering, grouping, combining and transforming tabular data.
Kaggle — Data Cleaning
Handle missing values, inconsistent formats, encodings and other common data-quality problems.
Kaggle — Data Visualization with Python
Create clear exploratory charts with Python and communicate patterns in data.
Google Colab
Practice Python in a free cloud-based notebook.
Visualization
Choose effective charts, build dashboards and communicate actionable insights.
Tableau Free Training
Learn charts, calculated fields, dashboards and visual analytics.
Looker Studio Tutorials
Build interactive dashboards, filters and calculated fields with Google’s free BI tool.
Training for Power BI
Learn to connect data, create reports and dashboards with Microsoft’s free BI tool.
Tableau Public
Build and share an interactive dashboard based on a public dataset.
Power BI Desktop
Power BI Desktop is a free application that lets you connect to, transform, and visualize your data.