Product Metrics Reference
Explore definitions and formulas for acquisition, activation, retention and revenue metrics.
YOUR LEARNING PATH
Product Analyst
Analyze user behavior, funnels, retention and product experiments.
A free self-paced learning path with curated external learning resources.
Skills to learn
Product Measurement
Define a North Star metric, metric trees, guardrails and meaningful success criteria.
Metrics for Product Managers
Use a platform-independent workbook to choose and interpret product metrics.
Event Tracking & Data Quality
Design events and properties, create a tracking plan and validate analytics data.
Tracking Plan Guide
Learn how to define events, properties, naming rules and ownership before implementation.
Funnels, Retention & Cohorts
Find drop-off points, measure repeat behavior and compare meaningful user segments.
Funnel Analysis
Understand how ordered steps reveal conversion rates and drop-off points.
Retention Analysis
Learn how to measure retention, identify churn patterns and interpret repeat behavior.
Cohort Analysis Methods
Learn how cohorts reveal changes in user behavior and retention over time.
Product Analytics Fundamentals
Review platform-independent concepts for identity, funnels, paths and retention.
SQL
Retrieve, filter, aggregate and combine data, then use CTEs and window functions.
SQLBolt
Learn SQL through short interactive lessons and browser-based exercises.
ThoughtSpot SQL Tutorial
Learn SQL for data analysis from basic through intermediate and advanced topics.
Kaggle — Intro to SQL
Practice basic queries, GROUP BY, CTEs and JOINs using BigQuery.
Kaggle — Advanced SQL
Learn JOINs, UNIONs, window functions, nested data and query optimization.
Neon Postgres
Start a free database, load a CSV and write queries in the built-in SQL Editor.
SQLite Quick Start
Install SQLite, create a database and run queries without setting up a database server.
Python
Learn Python, clean and analyze data with pandas, and work in notebooks.
Kaggle — Python
Learn Python fundamentals through short explanations and hands-on notebook exercises.
Kaggle — Pandas
Practice selecting, filtering, grouping, combining and transforming tabular data.
Kaggle — Data Cleaning
Handle missing values, inconsistent formats, encodings and other common data-quality problems.
Kaggle — Data Visualization with Python
Create clear exploratory charts with Python and communicate patterns in data.
Google Colab
Practice Python in a free cloud-based notebook.
Analytics Platforms
Choose tools based on whether you need web, mobile attribution or behavioral analysis.
Google Analytics
For websites, traffic acquisition, campaign performance and ecommerce reporting.
AppsFlyer
For mobile attribution, install sources, deep links and campaign measurement.
Mixpanel
For event-based funnels, retention, cohorts and feature adoption analysis.
Amplitude
For behavioral analytics, user journeys, retention and experimentation.
Tool Selection Matrix
Compare web reporting, mobile attribution, funnels, retention and data exports.
A/B Testing
Form hypotheses, choose metrics, estimate uncertainty and interpret experiment results.
Khan Academy Significance Tests
Learn sampling distributions, confidence intervals and hypothesis testing.
Evan Miller A/B Testing Guide
Understand sample size, statistical power and common testing mistakes.
Sample Size Calculator
Estimate the traffic needed for a two-variant conversion experiment.
Visualization
Choose effective charts, build dashboards and communicate actionable insights.
Tableau Free Training
Learn charts, calculated fields, dashboards and visual analytics.
Looker Studio Tutorials
Build interactive dashboards, filters and calculated fields with Google’s free BI tool.
Training for Power BI
Learn to connect data, create reports and dashboards with Microsoft’s free BI tool.
Tableau Public
Build and share an interactive dashboard based on a public dataset.
Power BI Desktop
Power BI Desktop is a free application that lets you connect to, transform, and visualize your data.